DNA Genetics' Charles Phillips Talks Cannabis Branding with CFN Media

Aug 8, 2019

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DNA Genetics

DNA Genetics

Seattle, Washington--(Newsfile Corp. - August 6, 2019) - CFN Media Group ("CFN Media"), the leading agency and financial media network dedicated to the North American cannabis industry announces publication of an article and CEO video interview discussing DNA Genetics, and why "Powered by DNA" means just that.

As the cannabis market moves from the back alley to the boardroom, we are gaining an increasing appreciation for the role genetics play in developing distinct varieties with unique medical and commercial application. As the cannabis market matures, the significance of genetic selection is quickly becoming a focus of the discussion. Cannabis has been loosely regulated in its infancy, and the impact of genetics has yet to be fully understood. Companies are now realizing the pivotal role genetics play in producing consistent and quality cannabis.

Cannabis is distinctive, the genetics of each specific strain create a wide-ranging effect all its own. These strains can be similar in many respects, but no two strains are entirely alike. The wide-ranging effects could leave a person lethargic one day and energized the next. This guessing game is not what consumers, dispensaries or regulators want.

It's All About The Brand

Many companies in the cannabis industry have yet to establish a brand distinguishing themselves from competitors. Branding serves many purposes including, developing confidence with consumers and building trust that a brand will consistently deliver quality products. This is especially important when you are dealing with psychoactive chemicals like the ones found in the cannabis plant. Each molecule of the plant can create different and varied effects in individuals, based on the genetics of the strain. Flagship brands are highlighting the key role of genetics, when defining a particular strain's effects, ensuring that the effect is consistent and repeatable.

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"The reason that we're a brand is because we think that is where the safety and authenticity lies for the consumer," said Charles Phillips, CEO of DNA Genetics, a premier provider of genetics to the cannabis industry. In a recent interview with CFN Media's Nova Gavers, Phillips states, "From a consumer standpoint, anytime you see "Powered by DNA" on that logo, you're pretty much going to be understanding that it's the equivalent of seeing 'Intel Inside'. That's a big deal."

Source

www.DNAGenetics.com | Your Official source for DNA Genetics Cannabis Seeds | Shop online today

Legal Disclaimer: This website should not be visited by anyone under the age of 18. Warning! Germination of cannabis seeds is illegal in most countries including the USA. These seeds are sold by DNAGenetics.com as collectable adult souvenirs to help preserve the cannabis genetics for future generations. Please do not ask questions on how to grow these seeds as under current legislation it is illegal to grow them or encourage their growth through giving advice. Any information on the packaging of the seeds, marketing material or websites, is given for the educational purpose or purpose of differentiation. It is not intended to condone, promote or incite the use of illegal or controlled substances. As a DNAGenetics.com customer, you are prohibited from distributing seeds we supply to countries where possession of and/or trafficking in cannabis seeds or other seeds is illegal. DNAGenetics.com is a dutch company and sells predominately to dutch customers. By selling cannabis seeds to persons unable to grow cannabis, We are helping to circulate and preserve the pool of cannabis genetics. The illegality of cannabis has caused a major reduction in its gene pool, leading to a higher risk of extinction of major cannabis seed strains. This cannot be allowed to happen and it is our responsibility and our human right to protect Nature & Genetics.

 

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